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Course 1: Introduction to the Iconic Selling Framework

Course Overview

Sales success isn’t just about knowing what to do—it’s about mastering how to do it. This course lays the foundation for a winning sales approach by introducing the Iconic Selling Framework, a proven system to help you close more deals with confidence and consistency.

Throughout this course, you’ll gain insights into the four types of sellers and how to transition from struggling to top-performing. You’ll explore the three types of sales and how to approach each strategically. Most importantly, you’ll learn the six core skillsets that drive success across the sales cycle—anchored by the PVVPP framework—the five critical elements that separate high-performing sellers from the rest.

Key Learning Points

  • Identify your sales style – Recognize the four types of sellers and how to advance toward mastery.
  • Understand different sales types – Learn how to approach transaction-based, relationship-driven, and transformational sales.
  • Master the six core skillsets – Apply the Iconic Selling Framework to drive consistent success.
  • Leverage PVVPP for deal success – Apply Problem, Value, Vision, Power, and Plan to qualify and advance sales opportunities effectively.
  • Sharpen opportunity qualification – Learn how to focus on high-value prospects and avoid wasted effort on low-probability deals.

Course Curriculum

Iconic Selling: Beacon’s Client Engagement Framework

  • Test
  • Strategic Seller’s Journey: Mastering Knowledge, Skills, and Behavioral Consistency
    02:24
  • 4 Types of Sellers: Identifying Strengths and Areas for Growth
    13:31
  • 3 Types of Sales: Aligning Your Strategy with the Right Sales Approach
    05:41
  • 6 Core Sales Skill Sets: Mastering the Essentials for Sales Excellence
    13:58
  • 5 Critical Strategies for Orchestrating Winning Deals
    09:43
  • Course 1 Quiz Questions

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Level

Intermediate

Duration

1h

Enrollment Validity

Lifetime

Certificate

Certificate of completion

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